Addison Williams
CEO
Addison is a seasoned marketing strategist who enjoys leading, growing, working with, and learning from the 98toGo team.
Having created marketing campaigns for corporate, small business, government, and non-profit organizations, Addison has mastered the craft of reaching the perfect audience for any client. He also holds master‘s degrees in both creative writing and online marketing, giving him the skill to master both a client’s strategy and voice.
Prior to marketing within an agency environment, Addison oversaw marketing, public relations, and public service messaging within US Special Operations Command. His goal is to help every worthy cause make connections and reach the businesses and consumers that need their products and services.
Fred Spring
Founder
Fred is a numbers guy. In 2011, all the numbers seemed to add up, so he co-founded 98toGo. 98toGo essentially started from an idea hatched with a struggling business owner. It was on the bike path near the Chattahoochee river that the idea flowed forward for the content marketing agency 98toGo.
Since then, Fred’s specialty has been figuring out marketing effectiveness and using data to demonstrate the impact of specific marketing tactics. He uses his marketing research background with more recent digital marketing acumen to dive into the numbers with excitement.
He has worked with B2B and B2C clients of all sizes and has helped manage accounts and business operations. Fred and 98toGo enjoy using marketing automation and lead generation along with targeted email campaigns to drive online success.
Fred is a founder of the Atlanta Men’s team Tribe, and loves mountain biking, great movies, and playing poker. Together, these four things represent the collective wisdom of a team, new exciting paths to explore, great content and storytelling, and of course, beating the competition.
Kate Langsdorf
Chief Copyeditor
Kate is a content writer and audience engagement specialist. She has an M.F.A. in creative writing and came to marketing through her earlier career in theatre production and arts management.
She creates premium, long-form content such as blog posts, ebooks, and podcasts for clients across a wide variety of business verticals, from fine jewelry to computer hardware products, with the aim of bringing the audience into the world of the brand.
Kate’s the founder and Lead Creative at Human Muse Bot, an accountability and consulting service for creative writers and artists. Copy-editing is her super power.
Brenna Lampson
Copywriter and Social Media Specialist
As a management and marketing consultant, Brenna brings over ten years experience from a myriad of fields. Working in campaigns for non-profit organizations, pharmaceutical companies, educational groups, animation studios, as well as organizations for the deaf and hard-of-hearing communities, Brenna has always been inspired to find innovative and effective stratgies for a wide range of clientele. Her skills range from editing, copywriting, content writing and creation, strategy, and coaching.
Before entering the marketing arena, Brenna was a communications professor and university debate coach. She got her start cracking jokes on both the World Famous Jungle Cruise and Davy Crocket Explorer Canoes at a well-known Southern California theme park.
Kevin Weigel
Graphic Designer
Kevin Weigel has been in the design, development and marketing industry since he graduated with a bachelor’s degree in computer graphics in 2012. Since then, he has focused his technical specialty largely on website and ebook design.
Kevin loves being part of the creative world, where he gets to bring clients’ passions and ideas to life through his work every day.
He considers himself blessed to be working with 98togo as their designer and to be in a career that he truly loves.
THIS ISN‘T OUR FIRST RODEO. CHECK OUT CLIENTS WE’VE WORKED WITH
