A lot of corporate websites, intentionally or not, become ways for businesses to mask their identity and create distance with their audience. At 98toGo, we want our website to bring us closer to the people we help and work with, and out of that commitment, we created our new 98toGo corporate video. The video is […]
Matthew Bivens, long-time 98toGo partner and consultant, recently presented at the Atlanta HubSpot User Group on his core competency: podcasting. And while not everyone has the interest or resources for creating a podcast, Matthew busted a lot of myths around podcasting and revealed some creative but easy applications of podcasting. One idea in particular stood […]
On January 11, Facebook CEO Mark Zuckerberg announced that the platform will refine its focus, with preference given to relevant content that helps people have more meaningful social interactions. He explains that, “recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal […]
As a marketing agency, we start our strategic engagements with SMART business goals. Many companies are coming to the table with fantastic goals, and the rest are excited to work on creating those goals together. Just to reiterate, SMART goals are: Specific Measurable Achievable Results-focused Timebound But when we start a business engagement, learning or […]
